By Suzanne Evans
Feel like you lost your calling in all this marketing madness? I know. In the quest to build our dream business we can sometime lose sight of the gift that fueled that BIG business dream. One of the best ways to attract clients and quantum leap your business results is to reconnect with the special gift. We can overwhelm ourselves with marketing information overload and find ourselves not living our purpose, not loving the work, and frankly… tired.
Here is my quick fix for the marketing weary! A mini revolution!
1) Check your message
What is it you are sharing with people? Are you clear? Are you sincere? Are you sharing the benefits of working with you and how you can offer solutions to people’s problems? But mostly, are you speaking from passion and your divine purpose? People can smell sincerity and they will know if you are not connected to your calling.
2) Mediate on your meaning
There are certainly strategies that allow you to market effectively, but all of them fail miserably if you have lost your meaning. Why are you marketing? Why are you using the strategies you are using? Why the language? Every choice in your marketing must reconnect with your meaning and the big mission you are on. Take a moment in your marketing strategies to pause, meditate, reflect, and reconnect with your meaning.
3) Ask more
We can not help anyone without asking. I try to ask 100 people a week to join me in my movement. 100 people MINIMUM. I started this business to help more people and I simply can not do that unless I am actively asking people for their business. You can not ask enough. You can not help too many people. It is your blessing.
4) Appearing as defeat
Recognize that the obstacles may well be opportunities. Napoleon Hill says, “We see men who have accumulated great fortunes, but we often recognize only their triumph, overlooking the temporary defeats which they had to surmount before ‘arriving’.” Our opportunity may not come in the package we had expected. Temporary defeat can blossom into great opportunities.
5) Make your mess Your Message
Tell more of the not-so-pretty stuff. Clients want to connect with your message. They need you to tell the whole story and not just the success parts. The greatest gift we have is empathy. Don’t hide your empathy to look “good” or “impress”. Your full story is the impressive story.
6) Become Hype Free
Are you sharing the best of you and giving away the good stuff? People don’t need hype and they certainly don’t buy hype. Check your messages, your language, and your marketing and make sure you are providing high content, high value, and the highest level of support.
7) Start a Movement
Your calling is your blessing to the world. It is not just an idea or a method… it is a revolutionary tool to make a difference. Don’t just market – find the grass roots calling inside of you and create a movement. You and your gifts are revolutionary – go big! Start a movement.
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Suzanne Evans is best known as the ‘action expert’ and has coached hundreds of solopreneurs to model her multiple six figure business. Learn how you can help more people, make more money and have more fun doing what you love by signing up for your free copy of the 5-Part Mini-Course ‘Awakening Your Authentic Entrepreneur’ at http://www.helpmorepeople.com
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