Getting your point across…Getting your issue aired…Getting your voice heard…
There are going to be times at work when these questions become really important to you. The question, though, is how do you organize your thoughts and ideas in such a way that you make maximum impact and get the response that you want?
Firstly, it depends whether there’s an issue or problem that you want to bring to people’s attention or whether you want to propose a solution to an existing and known problem.
In this article, I’m going to give you a very powerful format for the former – bringing an issue or problem to people’s attention in order to convince them that it is worthwhile addressing and that it needs to be sorted out.
1- State the Problem
? Identify the fact that the presentation will address itself to a problem.
? Review or highlight key background points about the subject, i.e., that you know the group is either fully or partially aware of.
? Clearly define the problem.
2- Negative Consequences
? Identify the negative consequences that occur as a result of the problem. At this stage, keep your observations at a general level; the specifics are coming later.
3- Personal Experience
? Give examples and instances of your own experience of the problem and its impact on you.
4- Evidence
? Produce the facts and information which support and clarify the situation. This is the point at which you give the very specific details that will reinforce your position.
? Use 3rd party evidence, beyond your personal experience. Here you produce the evidence that you will need to have gathered from colleagues, customers, suppliers – whoever else has been affected by the problem.
5- Summary
? Restate the problem as a headline to ensure that your audience has clarity.
? Outline what action you believe needs to be taken to address/eliminate the problem.
Top Tip: To ensure that you deliver this with maximum impact, it’s a good idea to plan and rehearse your presentation. If possible, present it to a colleague to ensure that you are making your point clearly and unambiguously. This will also give you the opportunity to fine-tune or change parts of your presentation before you actually go in front of your audience. Remember, your goal is to get your main points across quickly, but effectively. You want to keep your audience engaged and interested in what you’re selling and/or presenting!
Tim Fearon has spent 30 years building his success through acting, speaking, coaching, and selling – and loving it! Grab your free report at http://PresentingForProfit.com, which reveals the 3 strategies guaranteed to win you more business, wipe out your competition, and take more money off the table!
No related posts.
Related posts brought to you by Yet Another Related Posts Plugin.