Tag Archives: true success

Giving Up the Good to Get the Great

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Have you ever been working on something, going down a path in your business or life, and it just doesn’t feel as good as you want it to?

You can reason it out – doing this makes sense, this is something that’s good for me or my business, I need to do this, I’ve got it pretty good here, etc… but you’re just not excited?

Congratulations – you’ve got a good situation. But what it’s costing you is greatness.

When I began putting together my six-month Business Success Breakthrough program, I started working with a partner. I was creating all the handouts, and my partner was to help me with the audio portion, and we’d split the proceeds. Some little voice was bothering me from the beginning – is this really what you want to do? Then when we actually began recording a few audios, the voice got stronger.

My partner was providing a supportive voice, but all the content was mine. And I was feeling like this wasn’t a real partnership. It wasn’t my partner’s fault – I like him personally, and he has plenty to offer, but I just didn’t need anything from him for this project.

After talking to a friend, I realized that this situation wasn’t what I wanted or needed. I wanted a 2nd voice on the audios, but I didn’t need a full partner – I needed a sidekick who would add a few comments and let me lead the show.

So I talked to my partner, and told him that I wanted to do this project myself. Fortunately, we hadn’t done too much together, and he was incredibly gracious and supportive of my choice. We’ll work together in the future, I’m sure – just not this time.

When you find that you’re traveling the wrong road, it’s never too late to turn back.

That call was hard to make. I knew that I had a pretty good situation with this person. But I also knew that taking it back, and making it my own, was the ‘great choice’ in this case.

The Universe supports you in greatness.

I immediately got an offer from national speaker, Cheri Britton (www.BoomThinking.com) to be my 2nd voice on the audios. Cheri is funny and articulate, and she’s a perfect sidekick on this project. And now I’m excited, really excited, about how great this program is. But it wouldn’t have happened if I hadn’t been willing to give up the good to get the great.

Where in your life are you accepting the good, instead of going for the great?

Is there a client that is draining your energy, but you’re afraid to let them go? Are you plugging along with a business model that is bringing you moderate income, instead of looking for something that would be overwhelmingly successful? Whether it’s a relationship, or an office system, or a mindset – if it’s just good, but not great, you’re cheating yourself of your true success.

Tapping Tips for Success

Setup statement (tap the KC point):

Even though I’m afraid to give up this situation, I know that it’s not serving me, and I’m open to the great.

Even though it would be safer to keep this situation, even though I know it’s not the best, I choose to accept myself completely.

Even though I don’t know if I can let this go, I choose to accept myself now.

Do several rounds, tapping on each of the tapping points, using the following reminder phrases, or make up your own:

I know this isn’t the best situation

But it’s safer to keep it.

How do I know what else is out there?

What if there isn’t anything better out there?

I know this isn’t serving me

But I want to be safe.

I’m nervous about giving up the situation.

It’s not so bad

But it’s not great.

How could I change now?

This is what I’ve done.

Don’t I have to live with this?

When the intensity of your upset has dropped to a 5 or below, do one round, tapping on each of the tapping points, using the following reminder phrases or make up your own:

What if I could give up the good, and go for the great?

I wonder if I could create something that would really be amazing.

I’m open to the Universe prviding me with something great.

I choose to let go of the good and go for the great.

Alternate the negative and positive rounds (always end with the positive!) until you feel excitement at the idea of letting go of the good, and receiving the great.

Identify one thing in your life where you’re accepting just the good. Eliminate that so you can create greatness for yourself.

Copyright © 2009 Pamela Bruner

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Pamela Bruner specializes in helping service professionals overcome their blocks to success so they get more clients, make more money and have it all be easy. Does marketing your business feel challenging or painful? Learn how to make your success easy by signing up for your free copy of the mini-e-Course ’5 Secrets to Business Success’ at http://www.makeyoursuccesseasy.com.

What To Look For In Starting Your Own Business

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The focus of this article is to simplify the process of what to look for in starting up your own business. There is a great deal of information on what to look for in starting your own business.

In fact, most people get bogged down by having too much information. In their quest for clarity and as they get more information things start to get less clear. When things get less clear, they get confusing. And when they get too confusing, nothing happens.

In starting up your own business the first point is that you must be passionate not just about the idea for the business, but passionate about the delivery of the product or service. Enthusiasm will make things a 1,000 percent better. Too often I see people who fell in love with a business idea but who do not love doing the actual business.

Secondly, there must be a strong desire to succeed. Desire is the steam necessary to fuel the engine of business success. Small business growth must be planted in ground that is watered every day with of enthusiasm and desire. You may have the best marketing business plan in the world but it won’t happen without your desire and enthusiasm.

At this point check yourself on your enthusiasm and desire. If these are in order then let’s take a look at your reasons for owning your own business. Once again there are many reasons for wanting to own your own business. Here are a few that I believe are important.

First, in running your own business you want to make a difference. This will keep your enthusiasm and desire at a high level. And, when you want to make a difference you must understand that different isn’t necessarily better but that better is always different.

Understand how you are going to be better. That is what will attract your clients or customers. Growing small business is about who you will attract to use your products or services. People love something that is better.


Another important aspect to having your small business successful is knowing how you are going to market and sell your product. A successful performance strategy must include a plan for marketing and sales. It is at this point that you need to stop to check your assumptions and make sure they based as much on reality as possible.

Whether you are in a good economy or a bad economy makes no difference if you are lacking a marketing business plan and the ability to carry it out. It is at this point that you need to have a realistic assessment of your finances. Know what you will need to bring your idea or product to market. Also, know what you will need to live on. This may sound elementary but it is critical.

I have watched too many small businesses fail because there was not the money available for marketing and sales. After all, if you have a choice between taking care of your necessary needs or your business which will you choose? Obviously, your primary need is to survive. As a result, if funds are too limited, the business won’t have the necessary dollars to move forward.

To this point we have covered four areas to look for in starting up your own business.

1. Enthusiasm and passion
2. Desire
3. Marketing business plan
4. Finances

The last point to consider centers around “who” you are. If the business you are starting does not honor who you are then the preceding points are meaningless. After all, if you aren’t doing something that honors you and your gifts and talents then you will be unhappy. When you are unhappy, you are more likely to fail.

Why? You won’t have the enthusiasm, passion and desire to make the other things happen that you must have to make your small business successful. Think about this. I have observed many businesses where the money wasn’t an issue. But, they end up being closed down because the enthusiasm, passion and desire were gone.

Is money important? You bet it is. But without the strong positive emotions to support the logic and viability of your business on a daily basis the prospect of small business failure increases. It increases regardless of the money. Do what you want to do. That is where the true success is.

Steve Scott is a business design and development coach who collaborates with and supports business owners and professionals who are committed to having more from their businesses and lives. http://www.stevescottcoaching.com

Photo: Marja Flick-Buijs