By Niki Irmal As 81 million American baby boomers begin to move into their retirement years, they are redefining what retirement means. For many, it doesn’t mean they’ve stopped working, but rather that they are exercising more choice over how they work. According to a 2009 survey, some 75 percent of people who chose to [...]

Most small business owners do not have marketing plans. This means that their marketing tends to be inconsistent, ineffective and inefficient. Some service professionals do have marketing plans for their business, but fail to actually put it into practice. This really isn’t much better than having no plan! The secret to consistently marketing your services [...]