As small business owners, it’s all too easy for us to get so immersed in the daily planning and producing of projects and profits that we forget to step back and take a look at the Bigger Picture of what’s going on “in the field,” as they say.

So take a minute out of – or add a minute into – your day’s to-do’s and get hip to three of the top trends that require your attention, ASAP. Not only will you feel smarter, but the information will help you:

• Stay relevant and competitive.
• Adjust your products, services, practices, and policies accordingly.
• Make better decisions about what to do with your time and resources.

And away we go!

Trend #1: The Rise of the Lifestyle Entrepreneur

Over the last few years, we’ve seen the illusion of the “safe” corporate job get completely annihilated. We’ve seen retirement plans disappear, corporate greed get outed, and the “gentleman’s handshake” between dedicated employees who invest 10 – 30 years into their company’s goals and profits go the way of the dodo bird.

Enter the Lifestyle Entrepreneur. Creative, determined individuals who play to their own strengths, take advantage of the tools and resources available, and design their businesses to support their own passions, vision, and lifestyle goals, instead of designing a business that rules their lives.

What are some of the tools, signs, and secret weapons of the?

• Leveraged business models, like membership sites
• Ultra-niche products and services that can be automated
• Using Virtual Assistants instead of employees
• Driving traffic to online products and services that require little or no human intervention

With the Internet, every single business and industry has the capacity to create some passive money portals around their products and services. It’s not only possible – more and more, it’s expected! Which means even multi-million-dollar companies can take advantage of some or all of the savvy strategies of the Lifestyle Entrepreneur.

Trend #2: “Kindred” Creation

It’s funny, most people assume moving business online means the death of personal connections. The irony is, to be successful online, you have to get in tune and in touch with what your Target Market and Ideal Audience wants more than ever before. You have to talk how they talk, hang out where they hang out, and make offers they find Irresistible. You have to find your Kindreds. Foster and nurture relationships. Find people who think like you do, have similar or complementary outlooks, etc.

Mega-marketer Dan Kennedy calls these folks your “Herd.” Marketing guru and author Seth Godin calls them your “Tribe.” We prefer Kindreds, because it sounds more human. And the human connection is what it’s all about.

Trend #3: The Great Social Divide

Essentially, there are those who have jumped (or are jumping) into the social marketing game, and those who haven’t (and won’t). Don’t be in the second group.

If you’re a business owner who sincerely wants to be in business five years from now, 2009 is the year you have to take the plunge into the social networking realm. It can be crude at first, but you have to budget some time and resources to get better and fold in this stuff a little at a time.

Right now, very few people (if any) are using all the vehicles perfectly, so you don’t have to worry about what’s the “right way” or the “wrong way.” The only “wrong way” is to end 2009 without some sort of presence on the top-tier social marketing sites, at the very least: Facebook, Twitter, LinkedIn. And don’t forget that old dinosaur of interactive, conversational communications: BLOGGING. It’s still very much a respected VIP at the social marketing party – mostly because it can serve as your aggregate, your home base, your one-stop connection shop.

Set up a bare-minimum strategy. Learn a little about one of these every month, or every other month. Tools and applications are being developed even as we speak at mind blowing rates.

Your competition is learning this stuff. What’s more, your Target Market is looking for you – or will be looking for you – in these forums. They’re looking to connect, see who you really are, what you and your business are thinking about…what’s behind the curtain, so to speak.

If you’re not there when they want to make that connection or do their research, they’ll move on to whoever is willing to share their behind-the-scenes personality in authentic ways.

Ultimately, the human need for connection is fueling the social media explosion, and there will be thousands more sites and opportunities popping up in 2009 and beyond.

Be on the playing field when the pitch is thrown.

So there you have them – three top biz trends for 2009. May you use them to fuel your business success, this year and for many years to come!

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It’s not just that social media is about connecting and relationships, or that business is about relationships.

It’s not just that social media has helped to facilitate that connection across borders of distance.

Nor is it about the fact that social media can penetrate through layers of handlers to get you in touch with people you admire, those who admire you, customers and clients that do repeat business with you, or other important people you otherwise never would encounter.

It’s about that Moment.

There’s a moment when you’re getting to know someone in which they turn from someone you know in passing, to someone you want to interact with on a regular basis. If you spend enough time talking to someone, regardless of the medium, you click, or you don’t click.

And when you do, they will do or say something innocent that betrays their integrity, honesty, grit, humor, courage, passion, understanding, faith, depth or some other magnetic personality trait.

For an instant, just a smooth, slender, sweet second, you witness another person’s soul blossoming.

That’s an important but rarely referenced reason that people are willing to spend hours attempting to make the connections to people. Regardless of how you make that link to another human, it’s of the utmost relevance.

No, it can’t be measured by science.

But neither can the effects of brushing your teeth each morning on your income. Yet there’s no doubt that if you didn’t, it would affect every in-person encounter you made.

And if you look at the companies that are weathering economic storms with their dignity intact — or barely notice the storms when they come — their companies have it. If yours doesn’t, if your corporation doesn’t come across to others as an organization made of people that are connecting to other people, well, you need to get it.

Not just in the sense of acquiring this quality but of GETTING it. Understanding it.

How?

Pursue those moments relentlessly.

Open up and let people have them with you, let them see you as a person. It doesn’t mean you’ll have to reveal your whole self, though you needn’t be afraid to do so. It just means you’ll expose what’s authentic about yourself and infuse it in all your marketing, your copy, your emails, your articles, blog posts.

Even if you outsource, you can make sure your voice is not lost.

Pursue those moments relentlessly.

Make an effort to find the people you believe you’ll have those moments with, for no other reason than the fact that you’ll make another connection to another human being.

And if you have trouble trusting that this will add up to some specific hard number of currency in x number of days, then make it an activity you invest a minimum amount of per day time on, a marketing experiment for a month. Try it on just one site.

No one says you have to be on Twitter all day. You can go for 15 minutes and leave, if you like.

But do it.

Do it.

Make one new, meaningful connection each day, and make it count.

Pursue those moments relentlessly. Enrich your online life as if it were part of the rest of your life.

Because guess what?

It is.

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One of the most important aspects of living a healthy and prosperous life is understanding “risk.” By this I mean knowing how to understand and analyze situations in life that affect health. Being able to accurately weigh benefits and risks when making health decisions is very important! Too often decisions are based on incomplete or inaccurate information and this is a huge mistake with significant consequences!

Failure to accurately assess risk keeps people locked in all kinds of unhealthy situations including poor eating and exercise habits (lifestyle), relationships and jobs. Sometimes people are just afraid to step out and make a change. They see “risk” in making a change when the REAL risk comes from NOT making a change. From my perspective, living with the stress, unhappiness and frustration of indecision and poor health is the greatest risk of all, and one that is definitely not worth taking!

Accessing “risk” is nothing more than collecting information, weighing the alternatives and then making appropriate decisions based on the information.

Some risks to our health are more “real” than others. For example, it is common knowledge that obesity is associated with a wide variety of health problems. On the other hand, there are some health risks that are so remote we rarely think about them. On a practical level, eating highly processed foods and avoiding a daily dose of fresh fruits and vegetables is rarely considered serious. But, as too many have already discovered, the long range consequences of this practice are real and devastating.

Failure to accurately assess risk limits us in many ways. We imagine the “risk” of talking with our children about drugs, dating or sex and we put off having the “talk,” even though the risks of NOT talking are infinitely greater. Fear of flying and public speaking are two more “risks” affecting millions of people. But practically speaking, these fears are unfounded. People ride in cars every day, even though cars are far more dangerous than commercial aircraft! It’s a failure to accurately assess risk, and it limits our health, prosperity and pleasure in life.

The goods news is that failure to accurately access risk is reversible! The effects of those decisions to eat inappropriately or NOT to exercise are, as the common expression goes, “do-overs.” We can effect positive change in our lives by following a few simple steps to accurately access risk:

1. Accurately define your present situation and access your health “risks”. Are you eating a healthy diet? Are you getting enough exercise and good quality sleep? What are the consequences if you DON’T change? Weigh the benefits of healthier living vs the potential risks such as increased cost, inconvenience or discomfort.

2. What do you stand to gain if you change your present circumstances? Assess the “up-side” potential. Too often we look only at the “downside” risk and forget the benefits. What good things might happen if you take the risk and win?

3. Limit the “down-side” if you happen to make a wrong decision. Don’t continue down a path if it does not produce results. This is especially important when following weight loss programs. If the pounds are not coming off or if the weight loss is only temporary, find a new program! You not only want to lose weight, but want to sustain the weight loss for as long as possible. Take steps to ensure this will happen. Clear, concise, realistic objectives will definitely help.

4. Reduce your risk by being smart! Understand the situation and seek the advice of experts in the field of health and nutrition. This includes finding and forming partnerships to receive support and get good advice.

5. Have a fall-back position. If the decision you make fails to produce the desired results, be prepared to take a long, hard look at the circumstances and be prepared to change what you are doing.

Everything in life involves some element of risk. Driving your car, meeting someone new, crossing the street…but we do them every day. Winners in life are willing to accept the risk and continue on their way! Get involved, be smart about how you play the game, come prepared for a few failures along the way, but don’t quite. You will reap the benefits for your effort and live a happier and healthier life. I like to remember the words of the great Winston Churchill when he said, “Never, never, never give up!”

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Believe it or not, I know exactly what to do when my clients have lost their “center,” and come to me “for balance.” They usually report feelings of “being wired,” or say things like “I just can’t seem to shut my mind off at night” or ” I’m always on the go.” The stress and insomnia are written all over their faces. In my world as an Exquisite Living Designer, these stressed-out statements are commonplace.

What do I suggest? Well, in the world of finding balance, if you’re “wired,” you’ve got to pull the plug. I suggest removing or creating distance between yourself and “the wire” to bring you back to your center. Unfortunately, this suggestion is getting hard to achieve these days, and quite frankly, “the wire” is getting harder and harder to physically locate. Wireless technology has blurred the line between where “the wire” is and where it’s not.

I used to get the most mileage out of asking my clients to unplug gadgets from their sleep spaces. The sleeping area is the most coveted space to work with because it is where we “press the reset button” on our bodies. We need rest. If sleep spaces are gunked up with electromagnetic and electrical field-spewing objects, trust me, sleep deprivation is happening. And last time I checked, sleep deprivation is listed as a form of torture. When my clients unplug, life starts improving. Sounds too simple to work? If you’ve got other wireless technology, perhaps it is.

Thanks to Wifi and other wireless technologies like cordless phones, your whole home has become “the wire.” And when you are living inside the wire, chances are you’re feeling “wired,” at least in some area of life. So now what? How do you get out of the wire, or at least minimize your exposure? Here’s my hit list: (hold on tight!)

1. Get household corded telephones, and ditch the cordless ones. Check it out. I’ll bet your cordless phone says something like 2.4 or 5.8 or higher GHz on it. Do you know what that means? GIGAHERTZ. The tip off that hints of IT’S A LOT is the GIGA part. To get a little perspective, microwave ovens hang out in the 2.4GHz range. Boy, they are getting harder and harder to find, but trust me, for every “mini cell-phone tower” cordless phone you replace with a corded version (that doesn’t even need electricity!) your body will breathe a sigh of electro-relief.

2. Turn off the wireless hub. I’ll wait if you have to read that one twice, so go ahead. Seriously, if you can’t live without it, you’ve got some thinking to do. Remember good ol’ stress hormone Mister Cortisol knocking at your door, right? Yes, it is a tradeoff, I know, but what’s more important really, your being able to surf the net in bed, or your being able to do anything else in bed? OK. OK. Can’t hang with me on this one? At least turn it off at night while your body is trying to catch up from the micro-wave thrashing it got that day.

3. Peel the cell phone off your head. I know there’s no return in this cell phone-wielding era, but PLEASE – limit your exposure. Some say that for every minute you spend with a cell phone to your head it takes 24 hours for your brain to unscramble itself from it. If something like the word Yikes! went through your brain right now, take heed.

4. Don’t eat microwaved food. Hey, you wanted tips, you got ‘em. If you always do what you always did, you always get what you always got. Putting microwaved food inside your body is just adding insult to injury. If you want to feel like you can think straight, focus, or just plain relax, you’ve got to start somewhere. I know I’m way out of the currently politically correct wired-up circles with these tips, but denial ain’t going to get ya where you want to go, sorry.

5. I’ll give you one low tech tip to certainly try alone, although I’d say you’d definitely see quicker improvement if you did all five of these tips at once, and that is BREATHE. Literally and consciously breathe. Try formal meditation, or simply sit for 2 minutes every hour, taking the time to just breathe and be aware of it. From a traditional Chinese medicine point of view, the kidney meridian governs inhalation and the liver meridian controls the lungs. These two also control fear, anger, anxiety and worry. A nourished liver creates a calm mind and nourished kidney energy creates a fortified brain (memory especially,) and adrenals. And, as an added bonus, it also supports your sexual vitality, hormones (take that you nasty cortisol!) and breathing supports it all.

I could go on, with what foods do what to support you, but I’m guessing you’re not in the mood right now. Hey look, any movement towards getting out of the wire is taking a step in the right direction.

In case you’re wondering, I don’t have a wireless router in my home and I can tweet just fine. I don’t heat my food in a microwave and I eat just fine. I don’t have any cordless phones in the house and I can chat anytime. I’m saying this to let you know it can be done – without any major drama. Experiment. Give it a month. You might learn something about your habits.

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You’re probably well aware that golf has as much to do with mindset as it does with technique. You need a mindset of success in order to succeed at many things including golf! If you’ve been having trouble with your game, you probably find yourself replaying those unfortunate scenes in your mind. This will of course only sabotage your game even more. And, if you’ve had a stressful week at the office, you are likely to bring that to your game – causing your week-end to be less enjoyable than it could be.

There are many techniques for getting in the zone but they often require you to battle with your mind in order to reach that “zen” state. What if there was a way to end the mind battle and just be “in the zone” more often and with less effort. Not only will you feel more relaxed, you will feel more confident and truly enjoy the game of golf.

Over the last couple of decades a new psychology has been emerging called energy psychology. You’ve probably heard of Tony Robbins before or seen him on television. He brought neuro linguistic programming or NLP to the mainstream. You may have even heard that NLP has helped people improve their sales results, their sports performance and even their relationships. You may not be aware however that a number of other very effective methods of working with the subconscious mind have been proven just as effective and life changing as NLP. One of those cutting edge techniques is known as Meridian Tapping or Emotional Freedom Techniques (EFT). When you tap on these energy points on your face and body with your fingertips, it helps to induce a state of relaxation while releasing any negative emotions or attitudes you may have about your skills and abilities as a golfer.

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THE CHALLENGE — To help you with your work on awakening, find an already developed computer slide-presentation containing at least 10 slides. Either print it out or re-name the file to protect the original and to have a way to compare. As we move forward, you will build a tool kit to help you shift from words to graphic and pictorial symbols, from verbal relationships to visual relationships, from numerical data to graphical formats, from facts and processes to story-telling messages, and finally from broad concepts or ideas that are both visible and invisible to new ways of conceiving ideas.

TOOL #1 — For the first tool in your kit, you will need an “editing knife” to remove excess words. Taking one slide at a time, you will cut words until you have no more that 24 words per slide. Ignoring the title slide for now, cut any logos, company names, presenter information, phone numbers, copyright notices. If you still have more than 24 words, look at each slide-line of content. Retain the essential and eliminate the excess. Hint: most slide-lines guide the presenter, not the listener! Preserve only the message the reader needs to understand.

TOOL #2 — What you have now is a set of “reader” slides for which your audience must be verbally literate, but not visually literate. Now you are ready for your next tool, an emphasizer. How would you emphasize the key words in each slide? Think about highlighting, type size, font changes, symbols beside key words. So far the changes have been largely cosmetic. You trimmed the fat. You made the presentation’s message easier to grasp.

TOOL #3 — Now, you want to examine your slides for any to which you can add pictorial or graphic symbols, visual clues or cues. Here, your tools are more versatile. If you have a photograph which conveys something about your message, try superimposing words on top of the photograph. If you have clip art, locate symbols that help your audience grasp your message. Insert the clues appropriately. Try charts, diagrams, graphs, maps, geometric symbols, shading. Experiment. Play freely. Enjoy the awakening of a too-long dormant language.

SHIFTING TO MENTAL — At some point, your slides shift from totally “verbal” messages to “balanced” messages that use words combined with visual information. As your visual language strengthens, unbalance your slides in the direction of increased visual information. Focus especially on information that guides the audience to what you want them to see and understand. You are now moving from a physical toolkit to a mental toolkit.

VISUALIZING BIG IDEAS — When you accept your emerging skills with visual language, focus on the visualization of big ideas. These may take a form which does not quickly lend itself to visual language. The least visual are those messages that involve the depiction of generalizations, beliefs and feelings, future visions. Feel free, with these challenges, to invent entire new ways of depicting them visually. Of course, the greatest challenge is the vision of the future. How do you visually communicate the unknown?

VISUAL LABORATORY — To help you visualize the future, construct a visual laboratory for yourself. Study movie posters — one-page conceptualizations of two-hour events. Study 30-second television commercials — with the sound missing. Look especially at the backgrounds in the commercials. Ask yourself, “What part of the total message is embedded in the visual clues in the background? What is the “hidden persuaders” message? Finally, study 24-hour television-news programs. Especially watch how they handle rapidly changing information through their smart boards. You, now, are working totally with your mental toolkit.

YOUR STORYBOARD — Now with your earlier editing of existing slides and your developing laboratory of examples to imitate or adapt, you are ready to conceptualize your future. See it as your evolving storyboard. As your conceptualizing skills mature, you have fully awakened your visual vocabulary. You have, in fact, shifted from a verbal person of “words, words, words” to a “show me” person who actually sees big ideas visually.

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The same is true for other people exerting their influence over you. Everything that other people say or do is a part of your external environment and that exerts an influence in turn over your behaviour.

The external environment beyond other human beings, also has some influence over you. The weather for example – when it is raining, it is quite likely that you would alter your ‘normal’ behaviour by carrying an umbrella, or wearing a rain-proof coat. You know for sure that the weather can have a major influence over your golf. When there is lightening, you would wisely move away from the fairways under the trees or into the clubhouse. Being struck by lightening is one influence that everyone can do without.

The problem with influence is that human beings have a tendency to assume that there is little you can do to change the way something influences you. Well, let me put this straight. You can and you do. Let us take an example of something that influences us and we do something about it – almost fight its influence on our lives. One that affects us all and that is our friend gravity. You see, gravity is ever present in our lives – there are a few exceptions but since that involves travelling into space I think I can safely assume that does not include you. If, by chance you have travelled into space – my question is – how far can you hit a drive out there? Must be awesome.

Back to earth. Gravity is a pretty constant force acting on our bodies – in order to combat the effects of gravity we develop muscles and utilise energy to stand against it. Only when we are physically damaged – break a leg, twist an ankle, suffer paralysis and so on, do we truly appreciate how much effort is involved in keeping our body upright and moving. When we are reasonably fit and well, we think little or nothing of getting up from a chair and walking, and most of the time, we do all this unconsciously. We have programmed our brain to take care of operating the correct muscles, keeping balance, walking, and all the while supplying those muscles and cells with energy through breathing and circulating our blood. Now, if you had to consciously work out how to do all this stuff that we simply take for granted, you’d not have a great deal of time to think about much else – at least, not consciously.

What’s the point of this? Well, it’s simple really – there are many many things occurring in your life, including when you practice and play golf, that influence your behaviour. Some things we cannot change – gravity, weather, daylight, animals etc. and we can choose to what extent we allow such to affect us and our behaviours. We can choose to be at cause for ourselves or at the effect of the environment and others. In other words, I’m disabling your potential for ‘excuses’.

Five Levels of Influence

There are, according to John C. Maxwell, five levels of influence – each with their own rights and each with their power to influence.

Level 1 – Position – This is when you have the positional authority (aka power) over someone else and they have to follow because of the power relationship. The most familiar situation when this is displayed is between children and their parent – in the never ending cycle of “why do I have to?” the exasperated parent running short of arguments or more frequently, time, responds “because I said so!” never an effective nor motivational response, but it sums up how leaders finally resort to this positional power to cause someone else to have to do something.

Level 2 – Permission – based on relationships – where people follow because they want to as they have a good relationship with you

Level 3 – Production – based on results that you have demonstrably achieved for the organisation. People follow because of what you have done for the organisation

Levels 4 – People Development – based on reproduction – people follow because of what you have done for them personally. This is the top level for most people and is only achieved with those you have personally developed – though your reputation for enabling others to excel will allow a superior level 3 (results)

Level 5 – Person-hood – based on respect – sadly very very few people will ever achieve this. Though its the level that many aspire to have or rather believe in themselves that others should simply respect them (usually these are disenfranchised level 1 leaders who demand ‘respect’ from authority rather than earn the genuine respect and admiration of others through their actions and continual display of care and concern for others, the organisation and standing up for forthright and important values.

Your ability to influence others is often misunderstood at best, and reliant on ‘luck’ at worst. Few leaders in the world understand their position of influence with each of their constituents and fewer still, work a deliberate plan to increase their influential effectiveness with others.

In a future article I’ll discuss how you lift your level of influence…

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The idea of Emotional Intelligence (EI) was proposed in the early 1980′s. Daniel Goleman’s book Emotional Intelligence (1995) popularized the idea in the United States. Since that time, many books have been written about what it is, why it is important, and how we can improve it.

Here are some things we know about EI:

• It is not set or innate like IQ which represents our cognitive ability.

• The need for EI increases with increased levels of responsibility.

• It influences success in 4 areas of life: performance or productivity, health, relationships, and quality of life.

• It determines who excels in any given job and is the basis for outstanding leadership.

Very simply, EI looks a how you handle yourself and your relationships. Goleman noted in a later book, Working with Emotional Intelligence (1998), that while IQ has been steadily rising over the years, EI has been declining. There is a concern that children are more emotionally troubled than previous generations and will soon be entering the workforce without basic competence in personal and social areas of their life.

Negative emotions or distress erodes mental abilities and decreases EI. The percentage of time individuals feel negative emotions at work is one of the strongest predictors of dissatisfaction and how likely they are to quit. In addition, dissonance or lack of harmony in an environment lowers productivity and achievement.

Moods influence how effective people are – adults or children. Upbeat moods boost cooperation, fairness, and performance in the work place or at home.

Your emotional center (the limbic system) in the brain functions as an open-loop which depends on external sources to manage itself. Of all emotional signals, smiles are the most contagious. Genuine laughter instantly interlocks limbic systems between people. It signals trust, comfort, and a shared sense of the world. When people feel good, they work at their best. An environment that is resonant cultivates an atmosphere of trust and cooperation.

Goleman streamlined the EI model into two large areas: Personal and Social Competence in his book, Primal Leadership: Realizing the Power of Emotional Intelligence (2002). Each area has two domains or dimensions with specific competencies in each area:

Personal Competence – how we manage ourselves.

I. Self-Awareness

• Emotional self-awareness

• Accurate self-assessment

• Self-confidence

II. Self-Management

• Emotional self-control

• Transparency

• Adaptability

• Achievement

• Initiative

• Optimism

Social Competence – how we manage relationships

I. Social Awareness

• Empathy

• Organizational awareness

• Service

II. Relationship Management

• Inspirational leadership

• Influence

• Developing others

• Change catalyst

• Conflict management

• Building bonds

• Teamwork and collaboration

The premise is that since emotions are at the heart of effective leadership, the key to being an effective leader lies in learning to handle yourself and your relationships in a positive manner.

Self-awareness is the foundation upon which self-management, social awareness and relationship management are built. These are not innate abilities. They are learned and can be retained through motivation and intentional effort, practice, and repetition. Learning stimulates new neural connections between the emotional and thinking parts of the brain. Self-Awareness is necessary for understanding and self-management. Increased satisfaction and productivity follow.

Improving your Emotional Intelligence helps you be more effective in your career and have a more fulfilling personal life because it:

• Motivates you to do your best

• Strengthens trust to build productive relationships

• Builds resilience to perform under pressure

• Increases confidence and courage to make good decisions

• Builds strength to persevere through adversity

• Clarifies your vision to create the future.

To start a learning plan to improve your EI, carefully answer these two questions:

1. What is you ideal vision of yourself – the person you want to be – and who you are now? Think about your strengths and values as you answer this question. Your learning plan helps you build on your strengths while reducing the gaps between your ideal self and reality.

2. Who are supportive people that can help you make change possible? A coach helps you see things you might be missing, affirms progress, provides for experimentation and practice, and lets you know how you are doing.

It is important to take time to make choices that will enhance your level of happiness and increase your EI starting today. The choice is up to you.

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