Innovation Death by Research

The future can’t be analytically derived. Even if you do analyze it, frequently the analytical work, no matter how robust, proves wrong because of something that can’t be anticipated. Of course it’s almost always valuable to think comprehensively about a new business idea. But a healthy balance between analysis and action is always advisable. If you get stuck in “What about…” loops, you’ll never get the results you seek.

Too frequently, taking the time to answer “What about…” questions doesn’t bring you any closer to creating a true new growth businesses. The next step from almost any discussion involving questions like these is to conduct further research. And, “What about…” questions never stop. Each answer generates questions whose answers lead to further questions. It could become infinite.

Resource-rich companies and individuals are thus vulnerable to “research overkill” in unknown markets where precision is impossible and attempts to create it through analysis are impractical. Entrepreneurs don’t have the luxury of asking “What about…” questions, and in disruptive circumstances that works in their favor.  Ironically put, “no business plan has ever survived its first encounter with the market.”

What is the alternative, though?

Here are a few:

· Be prepared to make quick decisions, but have the driver of the decision be in-market data, not conceptual analysis. In other words, go small and learn

· Substitute action for never-ending analysis from the very start

· Figure out the quickest, cheapest way to do something market-facing to start the recursive process that so frequently typifies innovation

· Pitch / Sell your idea to colleagues. Open up a kiosk in a shopping mall for a week.

· Create a quick-and-dirty website describing your idea. Be prepared to make quick decisions

Small Daily Practices Lead To Big Life Changes

Here is a story that points out how beginning very small daily practices can create big change in only a little over a week. “Larry” came to work with me because he had suddenly lost his job, and felt overwhelmed, depressed, and lost. He wondered if he should start his own solopreneur business, and was looking for ideas and help. As I scanned his energy, though, I could easily discern that he had more going on than losing his work.

At the age of 42 he still lived with his mother, saying that he did so to help take care of her since she is slightly impaired. When I asked him how he saw that fitting for him, he said “I am waiting for her to die so that I will be free.” He had remained in very low-paying work even though he has accomplished very high results in his work. His dream is to travel the world but he has never owned a passport. Continue reading

The Motivational You

827449_sunflower_bold_1How does one self-motivate? Are there two parts of us – one that is the motivator and the other which needs to be motivated? Why does research suggests that most so-called “normal” people do not achieve their goals, dreams and ambitions? Why do the majority of people continue to do work that they dislike? Why does the World Health Organization believe that stress will be such a big 21st. Century killer? If you’re “normal” and you’re worried and stressed, feeling unfulfilled at work, how can you actually motivate yourself? And what would you be motivating yourself for? Why bother?

Lots of questions – but they all boil down to the key issue of the extent to which we need to be motivated – and that most of us are not! Even many of my own clients, who should know better, who own their own businesses and whose future is so much more in their own hands than the normal employee, tell me that they’re de-motivated, that they go into work knowing the key things that they have to do and yet they waste their time on doing things that they either shouldn’t be doing, or things that are downright destructive (like worrying about where new business will come from, like getting involved in the downward spiral of gossip about the economic environment, like gossiping about their competitors) – things that lead them away from their hopes and dreams. As a result, they end up more de-motivated than ever.

But back to that one key issue – the need for self-motivation and, in particular, one of my very first questions above – who is doing the motivating and who needs to be motivated.


Everyone needs to get a kick out of life – if at all possible, every day. Years of psychological and market research that most people only rarely experience any high in their lives and that, generally, it is short lived. As a result, the majority of us, so-called normal people, trudge through our regular routines wishing for and hoping for our next high – whether that’s looking forward to the weekend, the next night out or holiday. But in our ordinary everyday routine lives we are less than happy – less than fully motivated.

The truth is that there are two parts of us – our inner pure energy and our personality – and these two internal elements are locked in battle. As a result, we strive for, hope for, wish for a better life, more success and happiness, but we actually trip ourselves up in the pursuit of our hopes and dreams. It is our personality – the part of us with which we are all so familiar – that holds us back, that stops us being fully motivated, that disables our true inner abilities to achieve great things, to live our ordinary lives extraordinarily. As I said, we’re all very familiar with our personality – our strengths, our faults and our failings.

However, when my clients explore their self-perceptions, many of them find that they can actually recollect the first time in their lives when they actually felt a particular – perhaps of inadequacy, self-doubt, anxiety, fear, even self-loathing. That is because our current self-perceptions that make up our personality are merely a compilation of the events that stand out in our subconscious mind from our formative years, our childhood. Many years work indicates that we perceive ourselves to be who we think we are based on a series of “snapshots” taken whilst we were young and impressionable. In addition, years of research indicates that normal people are pre-disposed to being negative – both about themselves and their chances of success.

Add all this together and you will realise that the perceived you – your personality – is a phantom-like creation of your subconscious mind. As it is created from events that most impressed you during your formative years, your personality simply could not be the real you. However, your personality feels very real – your self-doubts, your perceived inadequacies all manifest themselves in your daily life, in your behaviour and in what you get out of life. That is why you need to be motivated – and the bizarre thing is that the part of you that needs motivation (your personality) is the very same part of you that is preventing you being all that you can potentially be.

You need to stop pandering to your personality. Ignore it (it might eventually go away!). By-pass it by focussing your attention in the here and now. In doing so, your subconscious mind’s obsession with your personality will begin to be broken. In focusing in the here and now, you will be less likely to waste your energy on the old, useless, self-defeating thoughts that regularly distract our minds from the task in hand, making the task in hand more difficult or frustrating. In paying attention to the present moment, in engrossing yourself in whatever you’re doing, you will be better at it, more absorbed, more effective, efficient, more likely to get the key things done that will lead you towards living that ordinary everyday life – extra-ordinarily.

Recent research indicates that our ability to be happy and successful is correlated to our ability to pay attention to the here and now. It has nothing to do with self-motivation – because self-motivation involves pandering to a part of you that isn’t really there, your personality. Get over yourself, get on with the present moment – your true ability to achieve your dreams and desires will then emerge – effortlessly.

Copyright © 2009 Willie Horton


Willie’s work in the area of self-improvement and meditation has been described as “life-changing” and “phenomenal” by clients from every walk of life. His acclaimed two-day personal development workshop is now available online at Gurdy.Net

Solopreneurs: Are the Details Getting You Down?

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Where do I start? When launching a product, program, service, or new business everything has to be done. Right? A little overwhelming? Right? I know. It is important to keep focused on the part of your business that makes everything flow… marketing. When you are sharing the benefits and solutions you have for people, that is where we truly make the largest difference. Then why do we so often put it last on the list?

We do what we know. We know how to set up a workshop, a cooking class, create a pretty cover, or invoice clients. Our mind pulls us back to “easy”. Here are a few simple points to get the right things done while not spending all your time on the tiny details.

1. Share first. Create Second. I know this feels backwards, but what is the point of spending hours, months, and energy creating something that does not yet have an audience? Yes, you should have an outline, a time frame, and a vision, but let go of the details like the space or the delivery or the HOW. When you get people investing in your services the how will reveal itself and everything you need, will appear. It will.

2. Focus on direct relationship marketing if you are looking for more cash flow. There is a lot we could be doing like tweaking our sites, adding more elements of social media, finishing our book, etc. BUT if you need to increase your revenue quickly, ONLY focus on the marketing that will have direct results in income. (Having intro sessions, speaking at events, emailing/contacting joint ventures, following up with clients from the past, and re-connecting with people that have shown an interest in your services.)

3. Do not do it alone. Get help or support. If you are wondering why you are not making enough or have enough clients yet and you are doing everything yourself, that is one big AH-ha! I recommend you outsource some of the day-to-day administrative tasks to a virtual assitant. The details are all a distraction! Delegate them!

4. Stop, breathe, and believe. We usually get fixated on details because it is easier than marketing. Yep. See… I know the truth! When you cannot seem to get out of the planning process stop, take a breath, and ask yourself what are you avoiding? What is the fear? Check in with a buddy or a coach to burst through that belief!

5. Help More People. The perfect color, location, program, or detail does not help more people. It is important to make your services and offerings first class, organized, and professional, but these details are not what change people’s lives. The moment when they invest in themselves is where your client begins to change and shift. Work towards that moment and the delivery of your work will be automatic. I know you… you would never not deliver, follow through, or help someone. Help More People.

You do that through marketing and sharing your services not through the details. Go out and make a difference through reaching people every day. It will help more people and make you more money. THAT is a detail that matters!


Suzanne Evans is best known as the ‘action expert’ and has coached hundreds of solopreneurs to model her multiple six figure business. Learn how you can help more people, make more money and have more fun doing what you love by signing up for your free copy of the 5-Part Mini-Course ‘Awakening Your Authentic Entrepreneur’ at http://www.helpmorepeople.com

Photo: melis