By Suzanne Evans Feel like you lost your calling in all this marketing madness? I know. In the quest to build our dream business we can sometime lose sight of the gift that fueled that BIG business dream. One of the best ways to attract clients and quantum leap your business results is to reconnect [...]

Victor Mataraso, M.B.A. is the founder and president of Reliable Receptionist, a personalized, off-site telephone reception and appointment scheduling service. This summer I went on a quest of sorts. In truth, the initial idea was to take a cross-country summer vacation with my family. However, being the ever vigilant multi-tasker, my trip soon evolved into [...]

Chunking. This tool is a valuable resource for helping to develop the mindset for marketing success. It is extremely versatile. Chunking is effective with breaking goals down into easy manageable steps for success. You can also use chunking to clear blocks and work through resistance. Originally, chunking was a term developed to explain the way [...]

Over the course of the last 3-4 years in my business, I’ve invested heavily in coaches, mentors, workshops, mastermind groups and kicking my own learning up a BIG notch. I did this not only to advance my own business but to help grow my client’s businesses too. I wanted to create a better life for [...]

As an entrepreneur, you have a ‘to-do’ list a mile long. Things that need done now; things that needed done yesterday; and things that need done as soon as you can get to them. Being an entrepreneur is tough. That’s why getting help is essential. The question, though, is: what do I get help with? [...]

Learn what the 3 symptoms of businesses operating without a marketing plan are, and how to avoid them so that you can attract business, money and satisfaction faster and easier. A marketing plan is key to every business’s success. To me, it’s just not negotiable. I’ve seen time and time again how people who come [...]

You expect a business to have a telephone. Well, these days, a business is expected to have a web site as well—it’s a credibility issue. And although it’s a complicated subject, once launched, what could be easier than using the internet to spread your marketing message, educate your prospects, and convert prospects to clients? In [...]