There’s Real Power Behind This Century-Old Cliche – Don’t Overlook It!

By Brendan McKeogh

The term “Use it or Lose it” sounds trite today. But there is real power in those few words – if you look below the surface. The phrase was first used in “Pushing to the Front”, published in 1894.

First, this book reassures of nature’s almost unlimited capacity to provide for our needs. The writer then goes on encourage us to consciously choose what we want our life’s work to be. He points out the vast resources we have at our disposal to achieve our aims. (Of course, we have so much more today than anyone enjoyed back in 1894!) We are then warned converting these resources into the results we desire will take real effort. Even after we have made some headway, we cannot expect the momentum to be maintained without some ongoing energy – nothing, the author reminds us, remains static. Let me share a passage from Pushing to the Front with you:

“Everything in nature is on the move, either one way or the other. It is either going up or down. It is either advancing or retrograding; we cannot hold without using. Nature withdraws muscle or brain if we do not use them. She withdraws skill the moment we stop drilling efficiently, the moment we stop using our power. The force is withdrawn when we cease exercising it. Nature is liberal with us if we utilize what she gives us, but if we stop using it, if we do not transform what she gives us into power, if we do not do some building somewhere, if we do not transform the material which she gives us into force and utilize that force, we not only find the supply cut off, but we find that we are growing weaker, less efficient.


A college graduate is often surprised years after he leaves the college to find that about all he has to show for his education is his diploma. The power, the efficiency which he gained there, has been lost because he has not been using them. He thought at the time that everything was still fresh in his mind after his examination that this knowledge would remain with him, but it has been slipping away from him every minute since he stopped using it, and only that has remained and increased which he has used; the rest has evaporated. A great many college graduates ten years afterwards find that they have but very little left to show for their four years’ course, because they have not utilized their knowledge. They have become weaklings without knowing it. They constantly say to themselves, “I have a college education, I must have some ability, I must amount to something in the world.” But the college diploma has no more power to hold the knowledge you have gained in college than a piece of tissue paper over a gas jet can hold the gas in the pipe. Everything which you do not use is constantly slipping away from you. Use it or lose it. The secret of power is use. Ability will not remain with us, force will evaporate the moment we cease to do something with it.”

Again, in the author’s own words “The tools for self-improvement are at your hand, use them.” and “Progress may seem slow at first, but perseverance assures success.”

Over a century after the words, “use it or lose it” were first published, the saying is as true as ever. This key to success should serve as both an encouragement and a warning to anyone attempting to build a better future for themselves.


Claim your free copy of the “Marden’s Keys to Success” mini email course and download a complimentary chapter from Brendan McKeogh’s latest book at http://www.MardensKeysToSuccess.com – the website based on Orison Swett Marden’s philosophy where you can read a biography of Dr Marden and pages devoted to other “Masters of Success”.

The Power of Self Belief

“In the province of the mind, what one believes to be true either is true or becomes true.” John Lilly. The mind is an incredibly powerful thing. If you believe (and I mean truly believe) you can do something then your subconscious will work to make it fact.

You believe in your career and in yourself or you wouldn’t be where you are now. But do you have that internal negative voice sometimes? You know the one that undermines your positive beliefs, tries to tell that you won’t make it to the next level up, that you will never achieve a healthy work/life balance, or that you’re no good at a particular area of your work? If you tell yourself negative things about yourself and your career, you will subconsciously look for ways to prove that you are right. And so your beliefs will be constantly reinforced and may ultimately actually become fact. Let’s see what we can do about that.

What I’d like you to do for a moment is concentrate on your main goal for your career. Close your eyes and take yourself forward to the time when you have achieved it, when your career (and accordingly your lifestyle) is everything you want it to be. Stay there for a minute or two and really drink it in. Take note of what you can see, hear and feel.

Ask yourself:

· What strengths did I have back when I was planning to get here, which enabled me to get to this point?

Now come back to the present and keep hold of those positive thoughts.

We all hold Empowering Beliefs. These are the beliefs which empower us to move forwards towards our goals. Some of them we know and can list straight away. Others may surprise us when we encourage our subconscious to come forward with them. All of them are extremely powerful and make a huge difference to the outcome of all our endeavours.

When you express an Empowering Belief the sentence would typically start ‘I am…’ or ‘I can…’

Basing your list on your answer to the bullet pointed question above, write down now 5 Empowering Beliefs you have about your career. What are its strengths? What does it do for you? What do you love about it? ‘It is… what?’ ‘It can… what?’ ‘It does…what?’

Once again basing your list on your answer to the question, write down now 5 Empowering Beliefs you have about yourself which will enable you to get your career to where you want it to be. ‘I am…?’ ‘I can…? ‘I’m great at…?’ ‘My XYZ skills are superb’. Don’t worry if you think it might sound big-headed to anyone else. What’s important is that you believe that you have this strength, ability or knowledge.

That’s a great start!

Now commit to doing something over the next couple of weeks. Every day add at least one new Empowering Belief to your two lists. Your goal is to end up in 2 weeks time with at least 10 Empowering Beliefs about your career and at least 10 Empowering Beliefs about yourself.

So each day ask yourself: ‘What Else?’

Ask other people what they think. Ask colleagues, family and friends, and ask clients. When someone else gives you some positive feedback, accept that they wouldn’t say it unless it were true. So you can easily take that on as a belief of your own – right?

Keep your lists where you can access them easily and often, particularly if you are having a ‘wobble moment’. This is really powerful stuff and can cause a mental shift that will take you shooting forwards. Please note I am not saying that empowering beliefs alone will make things happen. But if you accept and believe all the positive things about your current and future career and about yourself, you will actually go out there and take the action necessary to make it happen! What’s the alternative?


© Emma Wortt of Em-powering Executives, 2009. All Rights Reserved. Em-powering Executives help leaders and their teams to achieve excellence through executive coaching and training. To receive similar articles direct to your inbox, you can subscribe to the FREE monthly Em-powering Executives newsletter at http://www.em-poweringexecutives.co.uk

You Have a Knowingness: Empowered Unrealized Knowledge

1197205_spanish_margueriteHave you ever looked at your pet and knew exactly what he wanted to “say” to you? Have you ever noticed someone’s body language that communicated something contrary to what they were saying? Have you ever had a gut feeling that something you were about to do wouldn’t result in a good outcome? Have you ever had a hunch that turned out to be right?

If your answer is yes then you are familiar with examples of your innate knowingness. You are able to sense the truth without explanation. When this knowledge presents itself “out of the blue” it feels a little a magical. This empowered unrealized knowledge is delivered to you through your Inner Wizard, the voice of your intuition and inspiration.

I once showed up at the airport three hours early to pick up my sister who was returning home from a business trip. I don’t know why I showed up early. All I know is that I felt a sudden strong urge to get in the car and head to the airport long before her scheduled arrival. The urge was undeniable so I got in the car and headed for the airport. I got there just in time to see her come out of baggage claim and park herself on the bench. As she was pulling her cell phone out of her purse to call me, I drove up to the curb in front of her and opened the door. We both just looked at each other for a stunned moment and then laughed.

I can’t explain it. I had no way of knowing that my sister caught an earlier flight at the last minute. I just had a knowingness that I had to get to the airport early.

Someone once asked rocker Tom Petty how he wrote hit song after hit song after hit song. He paused for what seemed like an eternity and responded that he really didn’t know how. Didn’t want to know how as the knowing might ‘jinx it’. He just sits down and the music spills through him. Not out of him, through him.

These are just a few examples of this powerful magical internal resource at work.

Your Inner Wizard operates beyond time and space and is sometimes called your higher self, your soul or your spirit. It is the playful child within you that knows your truth, your passions and your desires. When problems surface your intuition provides quick and efficient answers to your problems letting you know what the best course of action to take to overcome the issue at hand.

A life lead by this Inner Wizard, this empowered knowingness, gives you boundless energy and joy.

However, your Inner Wizard is often lost in the “noise” of other thoughts and physical feelings voiced by another part of you, your Inner Critic. Your Inner Critic serves up self-doubt and fear to hold you back, limit you to keep you safe from what it fears. Your Inner Critic fears the unknown so it doesn’t like to venture beyond right where it is – in its comfort zone, even if you don’t like being there. You’ve heard this voice. It is the voice that says you can’t or aren’t (good, rich, smart, worthy, etc.) enough to be, do or have what you want in life.

There’s an easy way to tell which part of you is empowered. If it’s your Inner Wizard then you feel good, if not great! If it’s your Inner Critic, then you don’t feel so good. You lack energy. You’re swimming upstream instead of with the flow of life.

The only thing stopping you from being, doing and having what you want in life is – you! It is that part of you, the Inner Critic, that stops you through self-doubt and fear. The good news is you can easily learn how to recognize the difference between your Inner Wizard and your Inner Critic. You can learn how to tame your Inner Critic and empower your Inner Wizard. It takes a willingness to change and a commitment to the work. And the work can be a joy ride!

People believe things can be serious, important or useful or they can be fun, enjoyable or pleasing. But they can’t be both. This belief is just that – a belief, not a truth. The journey of self-awareness and transformation to empower your Inner Wizard is serious, important and very definitely useful AND a heck of a lot of fun. The result of the work is a rich delicious life – and that’s certainly an enjoyable and pleasing experience!

Tap into the creative and magical power of your Inner Wizard today and turn your dreams into reality.


Copyright © 2009 Valery Satterwhite; Valery is the Founder of the International Association for Inner Wizards. Learn how to tame your Inner Critic (self-doubt and fear), empower your Inner Wizard (intuition and inspiration) to turn your dreams into reality. Your Inner Wizard is your best Coach, Guru and Teacher. Everything you need to be, do and have what you want in life is already within you. Tap into this power and live a rich delicious life. More at http://www.InnerWizard.com

Adopting Innovation in Business

1171662_colourful_vasesConsider this… What if instead of the compact and featherweight mobile phone that you use today, you had to carry around one of those huge phones prevalent in the early 1990′s? You can heave a sigh of relief that it was just a thought; courtesy of the innovators who spent many years of their lives, designing this ‘mini-world’ for all of us, just the way it is now.
However, this did not come easily. Innovation has to be incorporated into an organizational culture if such revolutionary and landmark achievements are what we are aiming to achieve.

Ideally, a culture is thought of as a set of opinions, attitudes, norms, beliefs, and values, while innovation is the implicit and explicit result of the creativity and knowledge of the individuals working within this organization. However, just coming up with something that is ‘out-of-the box’ doesn’t mean that it will always work – often due to organisational circumstance, because even though a fruitful innovation can be turned into a reality, there are still many factors which derail incredible ideas from reaching their destination. With the passing of time, innovation has gone far beyond the concept of simply generating creative ideas; it’s something which can now be seen as the culture of a business. This ‘innovative culture’ can often be the difference between a ‘successful’ and a ‘not-so-successful’ organization. Such a culture strives toward developing an attitude of continuous learning and improvement in the employees.

Every organization has its own unique culture which differentiates it from all of the others, and the success or failure of any of these businesses depends largely on how well this culture is managed. An organization with a well managed innovative culture almost always expands more rapidly than an organization without this understanding. In the case of an organization with a poorly managed culture, integrating and linking with the innovation of an existing culture is not an easy task, as this requires careful consideration, consistent motivation and an unwavering pursuit toward change.

Here are a few factors organizations should utilize for the integration of innovation into their culture:

1. Intellectual Property – This is the most important ingredient of an innovative culture. Regularly bringing up ideas in discussions or debates creates a continuous process of refinement, and these brain storming sessions infuse the members with enthusiasm, thereby stimulating the participants to come up with even more ‘never thought of before’ solutions.

2. Technology – Ownership of ‘tech’ and the process of upgrading these technological advancements are both other aspects which need consideration. This structure acts as an interface between knowledge and products, and is therefore responsible for the materialization of concepts from paper into tangible and intangible services.

3. Effective Leadership – Effective leaders are those who, in the organization, continuously integrate and motivate the creative thinking of their peers and subordinates.

4. Proper Communication – Proper communication is essential for making correct information available, at the right place and at the right time. Miscommunication at the smallest level in an organization can play havoc with even the most brilliant innovative idea.

To be competitive in our changing business world, businesses require their individuals to develop innovative ideas consistently. These innovative ideas can help any organization traverse difficult phases of business smoothly, as companies can sell such innovative ideas in a slump period of a business cycle, or reap maximum profits during a time of strong market share.


Alan Gillies is the Managing Director of the L2L Group, specialising in providing Executive Coaching, Training and Consultancy Services to Businesses across the Globe. Want to learn more about these business success strategies? Get Alan’s popular FREE ebook today!

The Dangers of Recognition

1162149_colour_explosionWe all have the ability to recognise – someone we already know, a difficult situation when we see one, an opportunity that’s staring us in the face or a problem that needs our attention. However, our psychological ability to recognise is just as much a curse as it is a blessing. We take in raw data through our body’s five senses – a psychologist would term this “bottom up” data – through the process of cognition. At this point, the data, of itself is meaningless – we need to interpret it. This is done by adding our “stored knowledge” or “top down information” to the raw data and, in this way, we make sense of what is going on. This is the process of re-cognition.

As I said, this process enables us to make sense of the present moment. Or does it? The big problem with our stored knowledge or top down information is that, generally speaking, it is decades out of date. We generally start storing key elements of that “knowledge” between 12 and 18 months – when we create “schemata” (or pigeonholes) into which we then fit anything similar that we might encounter in later life. From an evolutionary perspective, this gave us a huge advantage – we didn’t have to waste our precious attention on routine day-to-day stuff – we needed that attention to watch out for the next man-eating tiger that might otherwise devour us!

But the result is that, in the modern day, we pay little or no attention to what our senses are actually telling us in the present moment – we prefer, automatically and subconsciously of course, to let our top down information make sense of what’s going on for us. And, in the process, we make nonsense of the present moment and react accordingly.


Somewhere between 12 and 25 years (adolescence), we generally stop taking in new top down information. That has drastic implications for the rest of our lives because, for the rest of our lives, we live in an illusory world of make believe – we create what we think is going on based on out of date information. As a result, so-called “normal” people never really appreciate what is actually happening – everything is “filtered” through their stored knowledge – and, as result, they react to what they think is going on. And, as you and I know, reacting generally makes matters worse, not better.

Quick example. Somebody at work asks you to do something. Because of the way we automatically pigeonhole people, you will have made up your mind whether you like or dislike the person who’s doing the asking within four minutes of meeting them for the first time. Say, for example, she reminds you of your sister-in-law (and you hate your sister-in-law because she reminds you of someone who bullied you at school thirty years ago). Also, the thing you’ve been asked to do is something that you think you don’t like doing – you might, for example, have a hang-up about putting together some sales figures because, when you were small, your father gave you grief over how awful your math marks were (these are all true client stories, by the way).

So, someone, who not only could be the nicest person in the world but who might also have a major impact on your career and on your life, asks you to do a simple task – and you snarl at them in return. It’s an automatic reaction. The request is the raw data – but you’ve made nonsense of the request based on a load of out-dated notions that are stored deeply on your subconscious. And that’s the process of recognition.

And that’s what gets normal adults into trouble. Conflict breaks out at work and at home – not because of what’s actually going on but because of what normal people think is going on. But, worse than that, real opportunities are missed because they are never spotted in the first place. The opportunity could be staring you in the face and, because of your top down data, you wouldn’t recognize it for what it truly is.

Normal people need to stop recognizing and start cognizing all over again. That’s why so many business and sports people meditate – it enables them stop recognizing and start experiencing what is actually and really going on, using their five senses, in the present moment. Watch your TVs – all the great sports people “meditate” before a field kick or a tee shot, before a penalty or a serve in tennis. And I meditation was good enough for someone as prolifically successful in business as Thomas Edison well then, it’s good enough for me. Start paying attention to what your five senses are actually telling you. Stop analyzing, judging, adding your top down out of date information. Whether it’s through some form of formal meditation or just “stopping to smell the roses” – break the vicious cycle of the normal repetitive behaviour that normal recognition automatically produces.


Copyright © 2009 Willie Horton; Willie’s work in the area of self-improvement and meditation has been described as “life-changing” and “phenomenal” by clients from every walk of life. His acclaimed two-day personal development workshop is now available online at Gurdy.Net

Photo: martyn rice