What is Success? – Only You Can Decide!

963086_chileLook in any bookstore and you can find hundreds of books claiming to contain the secrets of success. And each has some valuable insights to pass on. But I see too many people who are using other people’s standards to quantify their success. Anyone using other people’s definitions of success is in danger of either being unable to attain the heights set for them by others, or else being left unsatisfied by a specific achievement because it really doesn’t fit with their own deep seated (and possibly unexplored) wants and needs.

Everyone has a different vision of what success is. The ingredients and the recipe simply cannot be found in other people’s experiences. Having said that, there are skills we can learn which will help us determine what our true ambitions in life are, and how we can best achieve them.

Reading the biography of someone we look up to might inspire us. Being exposed to a high-achiever’s “go-getter” attitude can make us realize that we are capable of having, being and doing more than we previously thought possible.

It is so important to give yourself time to read. Not just work-related “information” stuff, or, heaven forbid, a newspaper (you’ll rarely find anything very inspirational there). Allow yourself the time to read a self-help book that appeals to you. Just don’t become a self-help book addict! You see, the answers to your life questions are inside you – maybe deep inside, buried in your subconscious. A good self-help book just helps you realize which questions you need to ask yourself, and then how to work out the answers.


It’s the unasked questions which are responsible for making you feel uncomfortable or incomplete, or restless. Once you have your question (where do I want to go?), you are in a position to work on the answer (the destination).

Any self-help book should be seen as a guide, not an action plan. One way to view a guide is as a map with all the roads, rivers, mountains and points of interest clearly marked. You can choose where to travel, and how. Lets say you choose to go in your car. Along the way, you might have to take a detour or follow a dirt track for a while – but you are making progress, albeit in a round about way. Your guide (the map), shows you alternative routes. You just refer to it as and when you need it. An action plan can be seen more like a train journey. There is a list of possible destinations, but these are limited, since not everywhere has a railway station. Once you get on the train, the journey is out of your hands. You are simply taken along according to the timetable. You are subject to whatever delays the train may encounter – and you are no longer in control of how you get to your destination. Your only option in this “action plan” analogy is – you can get off the train. You then have to try a different method to get where you want to go. But the action plan is now redundant. So, taking the view that a self help book is only a guide – not an action plan – ensures you create your own definition of success – and that you achieve it on your own terms!


Brendan McKeogh believes that success is as individual as each one of us. Although different for everyone, it involves enjoying the best of the situation we find ourselves in today, while striving for better tomorrow. He offers free success resources (including a report and a complimentary chapter from his latest book based on Orison Swett Marden’s work) at http://www.mardenskeystosuccess.com

“3 Steps to Outlining Your Ultimate Lifestyle Vision (and Business)”

1164948_potsOver the course of the last 3-4 years in my business, I’ve invested heavily in coaches, mentors, workshops, mastermind groups and kicking my own learning up a BIG notch. I did this not only to advance my own business but to help grow my client’s businesses too.

I wanted to create a better life for myself. I wanted more freedom to be able to be with family, travel and to speak and inspire other entrepreneurs.

When I first set out on this quest of business development, I didn’t realize I’d also be making a huge transformation in my self and personal development as well!

What I learned is that no amount of marketing, planning or goal setting would make me as successful as I wanted to be without the right mindset around TWO THINGS: Love & Money.

What I also learned is that in order to truly attain the lifestyle, the business and the life that you ultimately want you have to do 3 main things (and do them regularly mind you):

1. First, you have to develop your overall vision. What do you want your life to look like?

o Do you want quarterly vacations?

o Do you want a 7 figure income?

o Do you want to only work Tues-Thurs, 5 hours a day?

o Do you see yourself volunteering, giving back or doing something towards some other worthy cause?

o Whatever this looks like for you, you need to claim it! You need to really give this some deep thought, not just a fleeting idea. You also want to be on the same page in your visioning as your significant other (that helps).

o Helpful Tips to Keep Your Vision Top of Mind at All Times:

Create a vision board and hang it in your office – cut out magazine pictures or words, use photos of things you want, etc. to make a colorful collage of what your ULTIMATE VISION looks like.

Create a vision video, something short with motivating pictures, words and songs that capture what your ULTIMATE VISION looks like for you and then you can watch it every morning like my friend Kelly.

Develop vision statements, sort of like a mission statement, and then write them on sticky notes or signs around your office, car and home.

2. Second, you want to outline specific and timely goals that you want to attain in a specific time period. You can post these on your vision board too, I do. I make up about 8 goals for the year – big, lofty ones like publish my book, hold my first 4 day event, be a speaker at a big annual conference, etc.

I don’t worry about posting all the little details that go with each goal or writing down HOW I plan to accomplish them because that would be too daunting of a task.

o You just want to write enough to throw it out into the Universe what you plan to accomplish.

o Plus, when you write simple, quick goals like this you can actually take them and post them in your office, by your bedside, in your wallet, car or other significant place where they will ALWAYS be on the top of your mind.

o Then of course you have to BELIEVE and have complete FAITH that you WILL attain them. (that’s the hard part)

3. Thirdly, you need to take a look at your environment and your relationships.

o Are they serving you?

o Are you being supported?

o Are you being encouraged (at all times no matter what crazy ideas you come up with)?

o Are you completely and utterly happy? Because if you’re not, what’s the point?

o Take a deep look at your environment, your relationships with loved ones, co-workers and anyone around you or anyTHING around you that could be bringing you down. You have to keep your mind OUT of the negative AT ALL TIMES – this is CRUCIAL to your success!!!

Hopefully I’ve given you something to think about as far as how you can redesign your life or business (There’s always room for improvement!).


(c) Copyright 2009 K. Sawa Marketing International. Katrina Sawa is an Award-Winning Relationship Marketing Coach who’s helped hundreds of small business owners take dramatic steps in their businesses to get them to the next level in business, revenues and life. She offers one-on-one coaching, group coaching and do-it-yourself marketing planning products. Go online now to get started with her Free Report and Free Audio at http://www.jumpstartyourmarketing.com