Pragmatic Branding: Small Business, Big Image

All businesses, great and small, start with an idea. From huge multinational conglomerates to your neighborhood pastry shop, somebody thought “Hey, This could actually work!”

Branding Impacts Your Success
Unfortunately, an idea is not enough to start a business. From investment to management know-how, there are thousands of ways a business can find success - or failure. [...]

Coaching - The Power to Transform

“Transformation” - overworked perhaps, yet, nevertheless, a term with which I feel a rather powerful connection.
A few years ago, in the final stages of my twenty-seven year stint in corporate life, I was appointed to the ‘Transformation Directorate’ of the IT division of one of the world’s largest companies.
As corporates are inclined to do, with [...]