The Key to Creative Flow: Learn the Four C’s To Enhance Your Creativity

Valery is an Artist Mindset Mentor and Coach who helps creative people get out of their own way so that they can overcome the struggles that often come with the life of artists of every kind. Clients learn how to express their full potential to create more passionately, profoundly, productively & profitably.


934529_chrome_splash_2Just as learning your ABC’s are fundamental to a basic education, learning the Four C’s of Creativity are essential to life as a powerful and deliberate creator of your art and your life experience. If you are not living a life abundant with new inspiration and enthusiasm for your creative challenges then it is likely you are missing one of the C’s, a key ingredient to the recipe for boosting your creative flow.

The four C’s of Creative Flow are:

1. Centering

“The tragedy of life is what dies inside a man while he lives.” – Albert Einstein

When you are centered, in alignment with the truth of who you are, life flows effortlessly. Your moments are largely spent “in the zone” of your creative spirit. You are engaged, unaware of the passage of time and firing on all cylinders of your artistic expression and life potential.

When you are un-centered, not in harmony with your authenticity life becomes a tiresome and often anxiety ridden struggle. You work exhaustively trying to fulfill the inauthentic expectations, the ‘shoulds and must do’s” demanded of you by yourself and others. Your heart longs to express and create one thing yet you hold yourself back to pursue another, often perceptively safer, path.

You may get brilliant at creating these false expectations but they will leave you unfulfilled, living a life of desperation.

2. Choice

“How you choose to respond each moment to the movie of life determines how you see the next frame, and the next, and eventually how you feel when the movie ends.” – Don Childre

Once you acknowledge and honor your truth, stand centered in the truth of who you are, it is necessary to base the choices you make and the actions you take upon this truth. If you step off your center, make a choice that is not in alignment with your center then you will struggle. Your creative flow will be blocked leaving you frustrated and unable to fully and effectively express yourself in your work and in your life.

If your choices are not grounded in your center, your core of being, you will not create the outcomes you desire. A choice acted upon and based on your truth will deliver the outcome, and experience, you want to create. A choice to take a different path, limit yourself and your possibilities in any way will create “less than” or even a train-wreck of an experience.

Choices that speak your truth feel good. Choices that belie your truth feel bad. It’s as simple as that.

3. Commitment

“The quality of a person’s life is in direct proportion to their commitment to excellence, regardless of their chosen field of endeavor.” – Vince Lombardi

If you show up in your life centered in your truth, making choices that honor that truth you must commit yourself to honoring the choices you make. If you quit or hold yourself back in any way then you have made a new choice that is not in alignment with your center. You have strayed from your path of authenticity and the road to creating the art you wish to express and experiences you desire.

Staying committed to yourself requires trust in and love of yourself. What you long for is your birthright. It is what you are here to create. It is your purpose in life, that is why you feel its calling deep within your soul. Even if the journey is a bit arduous, if you are committed to YOU the experience will be exciting and fulfilling.

4. Challenge

“Life’s challenges are not supposed to paralyze you, they’re supposed to help you discover who you are.” – Bernice Johnson Reagon

It is a challenge to stay committed to your choices and center of truth. You will be called upon time and time again to stretch beyond your current comfort zone. Moving beyond what you know is unknown and, therefore, scary. In your fear you may Find Excuses And Reasons (F.E.A.R.) to step back from your commitment, your choices and your core of being.

You may not like your current comfort zone and say you want to achieve certain goals but if you discover that you are serving up excuses why you, others, or circumstance prevent you from maintaining your commitment then know that you are in a state of fear. Just take a deep breath. Breathe out. Center yourself. Listen to what your inner being wants. Let go of the voice of that incessant Inner Critic who works hard to keep you safe. Keeping you safe to this well-meaning yet woefully misguided egoic part of you is to keep you right where you are. It’s what you know so it’s safe.

There you have it, the four C’s of Creative Flow. As with learning how to ride a bicycle, you may fall on your butt a time or two as you apply these lessons in your life. That’s ok. Just brush yourself off and get back on your bike! Enjoy the ride.

Copyright © 2009 Valery Satterwhite


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A Clear and Present Mind – Meditation and Flow

Copyright © 2009 Willie Horton

1155076_arizona_cactus_3Most people lead normal lives. Those lives are, generally speaking, repetitive – where anything spectacular rarely happens. Of course, the normal life is punctuated by the spectacular – falling in love, marriage, the birth of a child, the odd special holiday. But, generally speaking, normal lives plod along.

Research tells us that at least 96% of us are normal and that normal people are rarely really engaged in or attentive to what they are doing in the here and now – research estimates that the normal person is only 1% engaged. In other words, the normal person is only 1% present in the only place and time we have – the here and now. If you consider the findings of quantum physics, that the universe works on the basis of energy exchange – that is universal energy responds to our input of energy – it is little wonder that the spectacular is a rare occurrence in the normal life. After all, universal energy will hardly notice if one only invests 1% energy in the present moment.

The same research indicates that normal people rarely experience “peak performance” – that’s the spectacular that I was talking about a moment ago. However, we also know that we can experience peak performance or peak experience if we become more engaged or more attentive in the present moment. You see, a peak experience is peak because it is so out-of-the-ordinary that it grabs more than 1% of our attention – an abnormal amount of our attention. When our attention is that engaged, parts of our brain that are otherwise inactive become highly activated. It also works the other way around. If we deliberately pay more attention to the present moment, if we deliberately become more engaged in the here and now, those same parts of our brain become highly activated and, as a result of our own choice, we experience a peak moment. Or, to put it in terms of the University of Chicago, we experience “flow”.

When we are in flow, universal energy flows with us. Because we are abnormally present to the moment, universal energy notices and gives us an abnormal return on our investment. Life flows – we seem to be the right person in the right place at the right time. Things we need to happen simply fall into place. We stumble across opportunities that take us in the right direction. Carl Jung would have called that synchronicity. A quantum physicist would explain it in terms of universal energy’s ability to respond to our intentions.

Many of us have experienced that type of “flow” – at some point in many lives it comes naturally. But, the more burdened we become by the cares of everyday life, the less likely we are to experience flow. That’s when many of my clients meet me for the first time. They either find themselves at a crossroads in their professional or personal lives and hanker after that “flow” that they may have once experienced or that they inherently know is “out there”.


In fact, flow is “in there” – it is within. Flow is found by calming one’s mind. Research tells us that the normal mind has 50,000 random thoughts – most of them useless – each day. That noise in our heads distracts us, takes us away from the moment, disables our desire to be more present and focused, more effective and “turned on” in the here and now. As a result, flow doesn’t flow! We get stuck in the rut that is repetitive normal living – where flow is no longer experienced, where life becomes mundane and routine.

To re-experience flow, you have to take an inner journey, one which involves switching off that useless distractive noise. It’s as simple and as challenging as that! Because our thoughts will always be with us, we have to learn how to let them pass, we have to learn how not to give them our energy. In doing so, we begin to learn how to invest an abnormal amount of our energy in the present moment. In doing so, we activate those otherwise dormant areas of our brain and, once again, experience flow.

How does one turn off that incessant inner chatter? I give my clients a variety of “mental tools” – but the one that’s most effective is meditation. Meditation is like a multi-purpose power tool – it gives you the ability to ignore the mental noise completely and not only enter into flow whilst meditating – but enables that clear and present state of mind become your default state of mind as you go through your normal day. In that way, your normal day becomes abnormal, your ordinary life becomes extra-ordinary.

Many people meditate – and, for many, it makes precious little difference in their lives. But meditation, practiced with the purpose of disciplining the mind to pay attention to the here and now, will bring you into flow, will change your life – beyond recognition.

But, be under no illusion. Meditation is a lifelong journey requiring discipline and daily commitment. However, for the investment of a few minutes in each twenty four hours, the returns are more than well worth it.


Willie’s work in the area of self-improvement and meditation has been described as “life-changing” and “phenomenal” by clients from every walk of life. His acclaimed two-day personal development workshop is now available online at Gurdy.Net

Photo: Gayle Lindgren