One of the top questions we get from writers and authors at the Writer’s Business Academy is “How can I optimize my Website so it gets a better position on the search engines?” These days, just about everyone who is involved in putting up a Website has at least heard of Search Engine Optimization or SEO for short. The problem is, very few writers really understand it, or how to optimize their Websites effectively.
The Source of 80 Percent of Your Traffic Comes from Here
Did you know that for most writers and authors, (and coaches and artists) – about 80 percent of the traffic that comes to your Website is coming from the 3 major search engines – Google, Yahoo! and MSN?
That’s great news – because it means people can find you easily.
It’s also bad news – because if you don’t understand how to optimize your Website for the search engines – and yet still make it interesting and relevant for the people who are searching for you – then you’re going to get lost in a sea of other writers, authors, coaches and artists.
Should You Optimize Your Website or Blog for the Search Engines? Can You?
One of the biggest problems many writers and authors have is that they’re not sure what they should do and what they should stay away from – sometimes it’s tough to know where you should even start to optimize your Website or Blog.
And some writers and authors aren’t even sure if they CAN optimize their Website or Blog for the search engines, because it seems really complicated and scary.
And it doesn’t help when different experts have different ideas of what steps you should take when you’re just getting started. Which means it doesn’t take long before Search Engine Optimization can seem pretty overwhelming, partly because quite often those experts seem to contradict each other – and sometime even themselves!
Why You May Be Experiencing SEO Overload
And of course, with all the SEO information that’s floating around in cyberspace, it’s pretty easy to find yourself in “information overload” – which is another reason why so many people stay confused about what they should do to optimize their Websites – and end up doing less than they could – or should – be doing.
DIY (Do It Yourself) Search Engine Optimization
And that’s why we’ve written this article for you. We’ve done all the research, we’ve checked out the experts’ – and the so-called experts’ – Websites, and we’ve taken all the best information about Search Engine Optimization, cut through the fluff and the nonsense, and distilled it into an easy-to-understand and easy-to-follow – checklist. (I’ll tell you how you can get your own copy of the checklist in just a minute.)
A Definition of Search Engine Optimization
But lets start with a simple definition of search engine optimization, so we’re both on the same page, and there’s no confusion:
Search engine optimization (SEO) means structuring your Website or Blog both on the site itself – (online optimization) and out in cyberspace (offline optimization) in a way that makes your web pages accessible to the search engines.
When done correctly, your SEO strategy can actually improve your Website’s chances of being found and placed as close to the top of the list as possible when someone searches for your chosen keywords.
And you don’t have to be a Search Engine Optimization Expert to make some simple changes that have significant results.
A Review of the Best Search Tools and Optimization Areas
The second part of this article will review the best search tools and tells you which areas of your Website or blog you can optimize that will have the biggest impact on where your site shows up when sometimes types a question on a search engine, using your chosen keywords.
The bottom line is, there are simple steps you can take to optimize your Website or blog for the search engines, and improve your chances of getting ranked highly so more of your clients, customers and fans can find you easily.
To get a complete checklist of the SEO tactics you can – and should be doing on your Website, visit the Writer’s Business Academy today – it’s free along with tons of other resources available for writers and authors when you sign up for our free newsletter.
Photo: Agata Urbaniak
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